Our Story
Rooted in Nature. Driven by Science.
The Beginning
Desura De Sehr was founded in 2024 by Ahmed Sadek, a young Egyptian entrepreneur with a clear mission: to deliver powerful personal care products with international quality—like Korean and French standards—at a price that fits the local market.
Our First Product
We started with one product: a hair growth and regeneration serum. It was a huge success, delivering visible results and positive feedback from real users. This proved that the Egyptian market is ready for effective, world-class personal care solutions.
Expanding Our Range
Following that success, we expanded our line to include Lash & Brow Serum, Nail Serum, and Under Eye Serum—each carefully formulated with targeted ingredients to deliver real, noticeable results.
Quality at Every Step
As we grew, we followed the right path: obtaining Egyptian Drug Authority approvals, meeting Egyptian Standard Specifications, and aligning with international quality standards to ensure our products are safe, effective, and trustworthy.
Our Mission
Sell 1 Million Pieces
Before 2027
Reach 100 Personal Care
Products of International Quality
Our Promise
Desura De Sehr is here to deliver world-class quality at an affordable price. Simple formulations, effective ingredients, and real results—because your beauty deserves the best.